Harking back to the days when retailers in Singapore used newspaper to wrap goods, this 1950s-inspired gift paper evokes nostalgic memories of those days. Those headline news and top stories from the 1950s also form an interesting source of identity, helping the younger generation link the present to the past. The vibrant Chinese typography applied on top of the old newsprint produces a mix of the traditional and the contemporary, while creating an entirely fresh appeal and a gift-wrap suitable for any occasion. They can also be displayed as posters.
Jesvin Yeo, who trained at Central Saint Martins College of Arts and Design in London, is a multidisciplinary designer who explores natures and consequences of historical and contemporary cultural changes, in particular areas related to Asian Material Culture and Heritage Studies. Of her core art and design interests, are the confluences of cultural elements, cultural identities and tradition, and their interface with emerging elements of the modern contemporary world. Jesvin founded Designing Cultures Studio which produced award-winning works that have been featured in international design publications including Wallpaper*, HOW Magazine, Communication Arts, PRINT and Applied Arts, as well as exhibited at galleries and museums in Berlin, London, Washington D.C, Tokyo, Hong Kong, Taipei and Beijing. Among 55 international design awards she received are the prestigious Red Dot Award (Communication Design), German Design Award, GOOD DESIGN™ Award and iF Communication Design Award.
Chinatown Business Association is set up by a group of passionate Chinatown stakeholders drawn from a cross-section of business leaders, Chinese clan associations, retailers etc. It is a non-profit organisation serving and promoting the business and community interest of stakeholders in Chinatown.