Consisting of a 10,000 m² area, “Knauf Arena” was designed with a “built-up in 5-6 days, taken down in a day” concept in mind. The designers focused on the idea of a 360 degree un-obscured view of the entire interior. The space was divided hierarchically, with the multi-functional “event plaza” at the central core. Encircling this activity center was the circular arena-like steps that created a seating/standing platform. Beyond this were there seven color-coded display stages topped with floating cone-like structures exhibiting the 7 systems and related products.

Yazgan Design Architecture Co. Ltd. is an international architectural design and construction company founded by Kerem Yazgan and Begüm Yazgan, who are both PhD. Architects, in 2003. Since the time of its foundation, the company has signed many architectural, interior design and landscape projects that are more than 5.000.000 square meters in total and that are located in diverse countries, such as Turkey, Northern Cyprus, Russia, Kazakhstan, Libya, United Arab Emirates, Ukraine, Azerbaijan, Iraq and Ghana. The company has the capacity to make projects of different programs and scales covering concept, design development and construction phases. Mixed-use buildings, retail, hotel, residential, office, educational buildings, hospitals, cultural centers, airports, sport complexes, are some of the types which are in the company portfolio, along with landscape design, interior design and graphic design projects. The firm carries on small-scaled building, interior space constructions and landscaping as well; beside the project services.