Strellson asked Peter Schmidt Atelier to create a sportive concept for the new fragrance Strellson – LOADED. The design should thematically refer to Strellson's swiss based roots. Alpinism and the spirit of exploring as part of swiss lifestyle is the base for this design.The hip flask as a steady companion of traditional adventurer was transposed into the design of the flacon. The box is a homage to the classic travelers Moleskin and the clear appearance of the packaging leads back to the idea of a functional utensil that accompanies you on your daily journeys.