Getting an inspiration from calligraphy we designed the whole anniversary visual identity system: slogan, logotype, promo materials, Klaipeda historical panorama, kinetic spatial composition “Klaipeda. 1252-2012 Historic Pendulum” as well as an interactive composition which metaphorically was called “Birds Chirping”. Designed logotype – attractive, vivid, emotional-rich, freestyle calligraphically written and represents “Klaipeda” name. It reflects optimistic emotions through attractiveness, visuality and style. By KLEMENCOV GROUP team: Ilja Klemencov, Anatoly Klemencov, Roman Klemencov