This sales brochure was designed to be an aide to lure prospective retail tenants to Place Viau, a shopping complex in Quebec, Canada. Design cues from the building’s architecture inspired the brochure's key features – translucent pages reflecting the building’s soaring glass facades and rectangular shapes echoing the building’s siding finishes. The piece has two main components - the brochure and the exterior wrap, which closes to create the shape of the Place Viau logo.

First Capital Realty is Canada’s leading owner, developer and operator of supermarket and drugstore anchored neighbourhood and community shopping centres located predominantly in growing urban markets. The Place Viau property is a new retail development in Quebec, Canada.