Jaali Bean partnered with Kaleidoscope for an ongoing brand identity and packaging design engagement. The Jaali Bean brand name was inspired by the transformative idea behind the Hindi word jaali. Taking something hard – like preparing a homemade Indian meal – and transforming it into something beautiful, flavorful & intriguing. Utilizing a contemporary palette and a simple design language, the packaging graphics further convey Accessible India. The photography suggests fresh and homemade. The rich textured background and sophisticated details create a distinct package design.

Kaleidoscope is the world premiere integrated design and realization agency headquartered in Chicago with locations in New York, UK, and most recently, Los Angeles. Kaleidoscope’s multi-disciplinary teams believe in Co-Creation or collaborative partnership with clients to apply consumer-insight-driven design strategies to brand communication. Iterative Design Thinking®, the agency’s proprietary approach to design, includes the use of Rapid Ideation, Iterative Prototyping and Rapid Research to quickly gather and build on feedback from key stakeholders and consumers, bringing best practices to market. Kaleidoscope specializes in the areas of brand strategy, visual identity, product design, structural and graphic packaging design, and realization, which encompasses design implementation, artwork production and prototyping. For more information visit http://www.thinkkaleidoscope.com.