Designers Four Lau & Sam Sum used “Home” as the core design element to build a “Chic Home”, presenting the brand image as young, energetic, and warm. The shape of “House” created a marker that makes the customers easily associated with the new image “Home”. Giant Japanese chopsticks, Japanese wooden plate menus, and levels of distinctive colors have become the new image elements of Yoshinoya fast food chain. High malleability and varied house-shaped design could link different areas and makes the spaces more stereoscopic.

Yoshinoya believes in quality (Ryoshin Hinshitsu, meaning: Quality with Conscience). All our food is cooked to order with the best selected ingredients, providing food with the freshest and the finest quality. In order to provide customers with our incomparable excellent taste anytime anywhere, we continue our search for the truly best food. We deliver the finest food with speed, reasonable price and a cosy environment. Established in 1991, we now got 57 stores in Hong Kong.