Located in Sanlitun Beijing, 42 HK brands were house in a Style HK Show to sell and test the market in the northeastern region of China. A design response was required to standout amongst the venue surrounding of new modern angular buildings. In response, the concept “Flowing Vogue” was used. This had connotations of bringing Hong Kong style influences to Beijing and also for sites specific reasons to bring the visitors from outside to flow into our indoor space. Six futuristic domes were produced to house 12 of HK’s top brands using eco-friendly paper banners and fabric materials.

A statutory body established in 1966 under the HKTDC Ordinance (Chapter 1114), the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. Our mission is to create opportunities for Hong Kong companies. With our network of more than 40 offices worldwide, and the city’s natural business advantages, we provide a range of services to help global trade and promote Hong Kong as a platform for doing business with China and throughout Asia.