Wirelessly streaming any media to any device that is connected to the network is unique in today's market. The Hub acts as a central gate and also has the ability to send a split data signal to the TV and the Smart Controller. Mandatory advertisements are sent to the Smart Controller periodically while your media continues on the TV. This allows the user to gain metadata from the advertisements creating a one of a kind interaction. The transforming Smart Controller is also unique in its ability to give the user multiple options for interaction along with the Camera and Charging Dock.

Alex focuses on user-centered design while working with local entrepreneurs, inventors and small start-up companies dealing with consumer goods and electronics. Originally inspired by modern architecture, now discovering nature to explore the interaction between people and products. He is intrigued by human behavior and how the human mind works in its powerful, yet elegant, rhythm. Ultimately, Werbickas aspires to make an impact in the medical device industry.