The original 'pálinka' is a distilled spirit made of fermented fruits. Only those products can be referred to as 'pálinka' which are made from Hungarian fruits, have 100% fruit content and got 37,5% of alcohol strength as a minimum. The task was to create a new packaging design which focuses on the mature young generation. The key motive of the new design is the Hungarian hound, symbolizing fidelity, nobility and all traditional values. The different colour-versions of the logo are for the different fermented fruits.