Ipacs Winery is a young, emerging, dynamic developing and already successful winery led by an ambitious owner. Our task was to design the CI and the packaging for the winery. Neither the package-technology nor the budget of Ipacs can rival with the historic wineries, thus the designer’s goal was to take advantage of the disadvantage. The quite unusual flag-like label was born thanks to this pressure. The label holds all important information so the tag on the bottle can concentrate exclusively on the branding.