This comprehensive marketing plan successfully improved the exposure, audience interaction, and social sharing of the brand and the festival through precise scenario positioning and immersive experience design. The offline exhibition areas attracted over 70,000 audiences, while online topic exposure exceeded 400 million views. The five major brands increased the attention of audiences to their new products through traffic sharing and scenario based experience design. The project validated that the marketing model of business collaborating with culture is effective among young people.

Taobao Design, a team serving billions of consumers worldwide, is dedicated to creating emotionally resonant design to make business straightforward yet beautiful. Our mission is to help renowned Taobao and Tmall craft exceptional user experience by connecting users, business, and technology. We understand user needs, clarify product interactions, define visual styles, and offer brand marketing plans; we strive for excellence in design.

Taobao Design, a team serving billions of consumers worldwide, is dedicated to creating emotionally resonant design to make business straightforward yet beautiful. Our mission is to help renowned Taobao and Tmall craft exceptional user experience by connecting users, business, and technology. We understand user needs, clarify product interactions, define visual styles, and offer brand marketing plans; we strive for excellence in design.