Threaded Ed.21 is conceptually underpinned by a Te Ao Maori viewpoint with cultural and collaborative frameworks that adhere to tikanga Maori (Maori customary practices) and Matauranga Maori Kawa (Maori knowledge and protocol). The structure and navigational system of Threaded Ed. 21 is based on the Waiata song Ko te Pu and incorporates visual, augmented, and sonic design queues to communicate the multi layered beginning story.

Our studio has a focus on client-based projects, as well as our ongoing international design project, Threaded magazine. We enjoy working closely with multi-stakeholder organisations (including NFP’s, SME’s, iwi and hapu) looking to activate and engage with local communities to create positive change.

Threaded is a design studio based in Aotearoa, New Zealand. Our studio has a focus on client-based projects, as well as our ongoing international design project, Threaded magazine.