Reefit reimagines shoes as living ecosystems, merging marine biology, computational design, and sustainability. Drawing from the duality of coral structures, the rigid skeleton and the soft, enveloping polyps, the shoe mimics nature’s architecture, offering both protection and adaptability. Inspired by the regenerative properties of coral reefs, this project envisions footwear as a harmonious extension of natural cycles, redefining the relationship between fashion, ecology, and biomimicry.

PEAR & MULBERRY is a multidisciplinary creative studio specializing in the intersection of design, technology, and cultural narratives. Drawing from expertise in computational design, digital fabrication, and visual storytelling, the studio develops cross-genre projects spanning physical products, digital experiences, and conceptual research. Its work has been featured in international exhibitions, academic publications, and collaborative initiatives with institutions across design, art, and science. Through an iterative and research-driven approach, the studio contributes to dialogues around emerging aesthetics, sustainable futures, and inclusive design methodologies.

Pear and Mulberry is a design technology studio committed to developing concepts that promote refined and healthier lifestyles through advancements in computational design and sensory interaction. Their expertise encompasses several key domains:​Parametric Computation: By defining key parameters and employing computational algorithms, the studio generates adaptive and efficient design solutions. This approach facilitates rapid prototyping, allowing for swift iteration and optimization, thereby enhancing both the aesthetics and functionality of projects. They excel in redefining product design and functional enhancements, achieving lightweight structures, optimized mechanical distribution, human-computer interaction, and ergonomics. ​Intelligent Mobility: PEAR & MULBERRY leverages machine learning and AI-driven analyses to anticipate future automotive design trends, developing innovative concepts for electric vehicles, autonomous driving, and mobility solutions.​Enhanced Interfaces: The studio enhances user engagement through technologies such as AR/VR, data visualization, applications, and game mechanics. By applying these technologies to practical scenarios, they achieve realistic simulations, thereby improving user experience and interaction across various platforms.​PEAR & MULBERRY has established partnerships and alliances with clients in automotive interiors, automotive accessories, fashion brand packaging departments, and academic institution laboratories. Their work has garnered over thirty awards, been featured in international museum collections and exhibitions, and covered by various media outlets, reflecting their commitment to innovation and excellence in design technology.