This packaging design is inspired by One Thousand and One Nights, blending traditional Persian artistry with modern aesthetics. Combining hand drawn and digital illustrations, it showcases intricate details and cultural storytelling. Made from recycled cardboard, it ensures sustainability without compromising hygiene. A refined mix of deep hues, embossed elements, and gold and silver foils enhance its elegance. The dual purpose lid functions as both a shell collector and a serving bowl, offering practical and seamless user experience.
Mzad Atelier has been specializing in visual identity and packaging design for 13 years. This packaging was created for one of the studio’s clients, Dastan (meaning "story" in Persian). Additionally, the brand’s visual identity was also designed by Mzad Atelier, ensuring a cohesive and well-crafted brand presence.