Qazvin Baklava is one of the traditional sweets of Qazvin city. This pastry is made from edible nuts such as pistachios, almonds, cashews, walnuts, and hazelnuts, with ground pistachios being its main ingredient, giving it a distinct green color. The primary brand archetype is the Caregiver, chosen for its key traits of generosity and health promoting qualities. Another archetype is the Sage, symbolizing a wise, knowledgeable, and learned figure, someone who believes in knowledge and uses it to create health based products.

He is immersed in a world of design, striving to create more creativity. He tries to gain a deeper understanding of the world by listening, observing, and touching it, and every day is a learning experience for him. He sees himself as a perpetual student of God on Earth. He believes that, until the end of our lives, we are like infants, constantly learning.

Hekayat Qand Parsi is a brand that, relying on the culinary knowledge of its ancestors, has started producing healthy and nutritious sweets. It began its operations in 2021 and, by combining traditional sweets with industrial machinery, aims to create a vast market. With the goal of producing in Iran and distributing and exporting its products, the brand is actively working towards this vision.