The photo series shows the theme of women and racing cars from a new perspective. Instead of being a decorative element, the woman appears as a self-confident personality in a technical environment. Each image conveys determination, coolness and lightness, while subtly resonating vulnerability. The body language retains a natural elegance. The clear image composition and targeted play with blurring direct the eye and create emotions. For a balanced tension, the warm basic tone of the shots is contrasted in part by a technical coolness. Overall, the motifs radiate a calm, focussed atmosphere.

Creative standards, good ideas, willingness to perform and motivation as well as high design and technical quality are the benchmark for him creating first-class professional solutions for the customer. Let’s say he puts his heart and soul into every project. An order is more than the pure implementation of a requirements profile. It is the intellectual and visual examination of the topics, the solution of problems, sometimes the facilitation of the almost impossible. For a free spirit, there can also be discussions if your own conviction favors something else. The aim is to achieve the optimum and to exceed his customer's expectations.

Hoffmann Design is the owner-managed design office with creative solutions in design, illustration and photography that are impressive. Behind it is a personality that delivers customised and well thought-out design with passion and ambition as well as the right connection to the customer. The roots in print-orientated times are used as a solid foundation for innovative creations in the digital world. One thing remains the same: creativity is born in the mind.