Seamlessly blending contemporary design with digital interactivity, the Diageo Flagship Shop In Shop offers a sophisticated yet relaxing shopping environment. Sleek textures, refined finishes, and organic curvature dominate the design language, setting the tone for an indulgent exploration of the brand’s portfolio. Visitors are welcomed into a world where luxury and craftsmanship meet, as the space invites them to discover the diverse range of Diageo labels in an unforgettable, sensory driven experience.

We are a multidisciplinary design, project management and production studio based in London and Dubai. We take initial thoughts and translate them into bespoke branded experiences worldwide. Founded by Managing Director, Saina Attaoui in 2015, L’Atelier Five partners with luxury brands to create bespoke activations & experiences. With a reputable creative approach, L’Atelier Five explores each brand’s DNA and strategically elevates their visual identity, retail concept, and customer journey.