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Morvarid Hashemi Flutter Flower Packaging
Flutter Flower Packaging is Bronze Design Award winner in 2024 - 2025 Packaging Design Award Category.
Flutter Flower Packaging

Flutter aims to reduce the use of environmentally unfriendly products, such as plastic sheets, in the flower packaging industry. This ergonomic product makes it easy to carry flowers and reduces the weight of the bouquet. The bionic design inspired by butterfly wings ensures that while carrying flowers, the viewer looking from the front can see the flowers displayed above the wings, fashioning a conceptual-fantasy model. The butterfly itself, as a symbol of freedom, is also visible in the design of this packaging.

Flutter Flower Packaging
Morvarid Hashemi Flutter
Morvarid Hashemi Flower Packaging
Morvarid Hashemi design
Morvarid Hashemi design
Morvarid Hashemi

Morvarid Hashemi (born May 31, 1995) is a product designer at My Way Design Co., Iran. With valuable experience in the field of entertainment and game design, her activities span not only artistic fields but also innovative conceptual ideas into production and business plan design. Hashemi is also interested in functional, modern, and global design styles with an emphasis on environmental conservation and minimizing the use of materials and complexity in the production process. She holds a Bachelor's degree in Interior Architecture and is currently a Master's student at the Marmara University Institute of Fine Arts. She has participated in the TÜBİTAK Turkey design call and achieved success in the first phase of concept and idea.

My Way Design Company

My Way Design Company/studio was launched by Morvarid Hashemi in 2021. Since the beginning of its activity, this studio has been collecting design collections in various design categories. Interest in working in the global design style and using different materials in applying creative and innovative concepts is one of the main characteristics of the projects.