Zilli is a blend of traditional weaving with postmodern lines. The rug is hand-woven using Turkey's geographical indication weaving technique. The motifs were embroidered during weaving with the Cicim technique. It is not post processing. This is the most special detail that distinguishes weaving from others. The motifs also have geographical indications. We used five of these motifs in producing the Zilli rug. The names and journeys of these motifs are; horseshoe (union of lovers), dog paw (happiness, abundance), scorpion (protection from evil), clover (luck), cocklebur (abundance).

Begum Karadag, the founder of Buruz, is an interior designer. The city where her father was born is home to a geographically indicated hand-woven art in Turkey. However, this unique weaving art was on the verge of extinction. Aiming to revive this art that had been forgotten in the depths of chests, Begüm Karadağ founded the brand Buruz, which means "to bring to light" in Old Turkish. Buruz Design brings a centuries-old art to the forefront while using sustainable materials. The wool yarns used in its products are dyed entirely with plants such as acorns and walnuts. The looms are made of oak and are not electric. While production is entirely traditional, the designs are created with modern homes in mind. Beyond preserving the craft, Buruz empowers local women.Begum Karadag, saw graduates from vocational weaving courses struggling to find jobs. By employing these women in her workshop, Buruz provides financial independence and social security for those who previously had none job.

Buruz is a social enterprise. Pioneer brand in Turkey that enables local craftswomen to create geographically indicated «Karacakilavuz» weavings. Since it was aimed to unearth the art at the forgotten depths of the chests, it was named Buruz, which means "bring to light" in old Turkish.