The packaging design for this vegetable edible oil represents a modern, sustainable approach that prioritizes environmental responsibility and functional efficiency. Made from low carbon, eco friendly, and fully recyclable materials, the packaging not only reduces environmental impact but also excels in preserving the freshness and quality of the oil. Departing from traditional oil bottle designs, the use of carton packaging introduces a bold and innovative visual identity, setting the product apart on the shelf while reinforcing its commitment to sustainability and practicality.

Graduated from the Design Department of Xi'an Academy of Fine Arts With 20 years of professional experience, I have worked as a senior art director at Bates141 (China) and Ogilvy (China) International 4A Company 2007 AGI Japan Design Internship, Packaging works have won the International Packaging Award for 7 consecutive years In 2018, won the German Red Dot Packaging Design Award, and his works are included in the Red Dot Global Design Yearbook Received the Bronze Award for Pentawards Packaging Design in the UK in 2019, with works included in the Pentawards Yearbook Won the Red Dot Design Packaging Award in Germany in 2020, with works included in the Red Dot Global Design Yearbook Won the IF-DESIGN AWARD 2020 Packaging Design Award in Germany in 2020 Won the IF-DESIGN AWARD 2021 Packaging Design Award in Germany in 2021 Won the MUSE DESIGN AWARDS Packaging Design Award in the United States in 2022- Double Silver Award Received Pentawards Packaging Design Nomination Award in the UK in 2022 Won the MUSE DESIGN AWARDS Packaging Design Award - Silver Award in 2023 in the United States Received Pentawards Packaging Design Nomination Award in the UK in 2023 Won the Best Product Design Award at the MARK AWARDS Global Food Packaging Design Competition in 2023 Won the IF-DESIGN AWARD2024 Packaging Design Award in Germany in 2024 Won the MUSE DESIGN AWARDS Packaging Design Award in 2024- Double Gold Award Won the DIELINE AWARDS Packaging Design Bronze Award in 2024 in the United States Won the Best Business Value Award at the MARK AWARDS Global Food Packaging Design Competition in 2024 Serving fast-moving consumer goods customers: COFCO, Fulinmen, Haoliyou, Mengniu, Sanyuan, Shengyuan International, Zhengda Food, Kangbiti, Andrew, JD.com, Yanzhiwu, Jinmailang, etc