The design leverages large scale walls, integrating the font selection and creative layout of planar text, to shatter the sense of fragmentation caused by large color blocks within the building, as well as the atmosphere of emptiness, rigidity, and lack of vitality. In terms of font application, a classic German font with a century-long history is chosen to echo the German style teaching model of the creative design academy. Specifically, the DIN font, which is the standard for German road signs, is used for the directional text within the space, while other texts employ the Futura font.

Meng Shenhui, CEO/Art Director of Shenzhen CM Design, doctor of Design, vice Chairman of Shenzhen Graphic Design Association, Guangzhou Academy of Fine Arts associate Professor, graduated from China Central Academy of Fine Arts and University of the Arts Berlin. He was listed in Forbes China U30 elite and Shenzhen high-level talents. His works have won many international design awards such as Red Dot Award, iF Award, A’ Design Award, New York TDC, Pentawards，MUSE Award, IDA, etc. His works have been exhibited in Germany, the United States, the Netherlands, Russia, Slovakia, South Korea, Japan, Beijing, Shenzhen, Shanghai, etc.

Meng Shenhui, CEO/Art Director of Shenzhen CM Design, graduated from the Central Academy of Fine Arts and received his master's degree from the University of the Arts Berlin. His works have won many domestic and international design awards such as Red Dot Award, IF Award, A’Design Award, New York TDC, Pentawards, Taiwan Golden Point Design Award, MUSE Award, IDA,etc.; his works have been included in APD Asia Pacific Design Yearbook for five consecutive years.