The design reimagines vegetables as art born from the soil, engaging the senses through their appearance and aroma. The motif, inspired by the sun, mirrors a cross-section of a carrot, symbolizing the connection between giver and receiver. This design presents familiar vegetables in a novel and creative way. Labels are crafted from materials that preserve the packaging's integrity, allowing for reuse after gifting. This thoughtful approach enhances the perceived value of the vegetables, making them more meaningful as gifts and deepening the experience for both giver and recipient.

Kuuché Design is a design studio that bridges local culture and creative expression. Based in Ehime, Japan, they explore ways to convey a place’s identity through branding, packaging, and visual storytelling. The studio regularly hosts workshops and engages with community projects, aiming to empower small businesses and celebrate the unique resources of rural regions. With a focus on quiet yet impactful design, Kuuché Design turns invisible values into visible form.

Hagata Farm is located in Niihama City, Ehime Prefecture, where it produces a wide range of vegetables, including carrots, eggplants, potatoes, and bell peppers. The farm maintains a strong connection to the local community by teaching children the importance of food through hands-on experiences in the fields. These activities help the younger generation understand the origins of their food and its significance. Hagata Farm also contributes to the community by creating sunflower fields, which bring people together and uplift the local area. Their efforts focus on both farming and enriching the community.