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Nontawat Charoenchasri Krungthai Money Expo 2024 Trade Fair and Exhibition
Krungthai Money Expo 2024 Trade Fair and Exhibition is Golden Design Award winner in 2024 - 2025 Trade Show Architecture, Interiors, and Exhibit Design Award Category.
Krungthai Money Expo 2024 Trade Fair and Exhibition

Krungthai Bank's pavilion at Money Expo 2024, inspired by the Vayupaksa bird in its logo, reflects the theme Empowering Tomorrow with a sleek, modern design. Spanning 1,000 square meters, the pavilion's roof resembles stacked wings made of steel and polycarbonate with feather-like fins. The open-space layout allows entry from all sides, while mixed-height furniture promotes connectivity between units. Lighting on the fins creates a layered, transparent effect, enhancing its striking appearance and reinforcing Krungthai's mission of Empowering Better Life for All Thais.

Krungthai Money Expo 2024 Trade Fair and Exhibition
Nontawat Charoenchasri Krungthai Money Expo 2024
Nontawat Charoenchasri Trade Fair and Exhibition
Nontawat Charoenchasri design
Nontawat Charoenchasri design
Nontawat Charoenchasri

Nontawat Charoenchasri founded DUCTSTORE the design guru Co., Ltd. in 2001 at the age of 27, with a vision that everything the studio creates — from architecture and graphic design to installations — is a designed “product.” Embracing a multidisciplinary approach, he set out to break away from conventional design. To distinguish architectural work from communication design, he launched a second studio, THE OTHERS Co., Ltd., in 2016. He later introduced IAMEVERYTHING, a high-end print magazine sent free to top Thai creatives — a bold move in an increasingly digital world. Drawing on his experience as creative director of Wallpaper Magazine (Thai edition), Nontawat now leads a team that delivers bold, integrated work across 2D, 3D, and hybrid platforms.

The Others Co., Ltd.

The Others is an architectural design studio founded in 2017 as a spin off from DUCTSTORE the design guru, a multidisciplinary design studio. The separation was made to clarify the studio’s architectural direction and to establish a more focused identity in the field. The name The Others reflects the studio’s core intention, to be distinct. Not just in terms of aesthetics, but in the way ideas are formed, developed, and translated into space. The Others aims to bring an alternative voice to Thailand’s architectural landscape. Our design approach emphasizes architectural forms that appear simple but are conceptually complex, resulting in work that is highly personal and refined. A signature element of our process is the rhythm of Solid and Void, expressed through geometric forms and precise lines, guided by a minimalist sensibility. Beyond architecture, The Others also engages in Exhibition Design, Interior Design, and Installation Design, often collaborating with DUCTSTORE the design guru. Together, we explore hybrid design approaches that merge disciplines and create unexpected spatial experiences.