Happy Olive Tree's rebranding introduces a vibrant, modular identity system called Happy Salads, inspired by organic food. Designed to reflect the natural richness of ingredients, this system allows elements to be mixed and matched like a salad, creating endless design possibilities. With 50 percent of Australians being of overseas ethnicity and valuing organic food, the playful rebrand aims to differentiate from dull competitors, offering a joyful visual identity that communicates consistently across various media platforms.

Jaman Adnan, aka Tilok Adnan, creative lead on this project, is an A' Design, Spikes Asia, and Red Dot Award winner with a passion for creating dynamic brand identities. Chief Creative Officer Jaiyyanul Huq has his fair share of agency awards, including the prestigious Cannes Lions and is a cofounder at DotBirth - a boutique agency formed by professionals who have worked in network agencies for the majority of their careers. Founded by Bangladeshi creative legend, Mr. Gousul Alam Shaon, the agency has garnered significant attention since its inception in 2023.