This is a key textbook in American universities, covering research methods, human evolution, and cultural development. The cover blends the letter A with the Chinese character for human, featuring an ape's leg and a modern human's leg to symbolize evolution and East-West fusion. This minimalist design highlights humanity's journey from primitive to modern, emphasizing growth in self-awareness and cultural development.
Mr. Xu Tang is a book designer from China. He is widely acclaimed in the publishing industry for his minimalist yet dynamic design language. Advocating a return to the essence of the book, he upholds the philosophy that "less is more" and consistently rejects overdesign. He has established strong partnerships with many of China’s leading publishing groups, and has designed Chinese editions for numerous world-renowned authors. With over 500 titles to his name—all of them bestsellers— his works can be found in virtually every Chinese-language bookstore around the world.
Biejing Lab derived from the Sanskrit word "Viniyata," which means continuous diligent practice, having a heart aligned with the Dharma, and attaining the realm of wisdom. Due to a passion for physical reading, It began to explore book cover design, aiming for a concise yet dynamic visual style.