The packaging for Xijiu Matured Liquor Series embodies the significance of the circle in traditional Chinese culture. Additionally, it incorporates the essence of Xijiu and the characteristics of the liquor, blazing a trail in fusing classical aesthetics with modern tastes. With a focus on craftsmanship, material selection, and user friendliness, this packaging design elevates the market competitiveness of the product, and transforms the liquor container into a medium for the inheritance and promotion of Chinese culture.

The company is a professional engaged in the field of liquor packaging design strategy and brand promotion of the organization, set strategic packaging graphic illustration in the final draft to process analysis in one of the overall service provider.

The Guizhou Xijiu Investment Holding Group Co., Ltd. (abbreviated as "Guizhou Xijiu"), headquartered at the Er-langtan crossing of the Chi Shui River in the middle reaches of the northern Guizhou plateau, the site of the Red Army's "Four Crossings of the Chi Shui River" during the Long March, is nestled against mountains and beside water, with beautiful scenery. The company covers an area of more than 8,000 mu (approximately 1,312 acres), has over 15,000 employees, and in 2023, its brand value reached 222.463 billion yuan, ranking among the top eight Chinese liquor brands and second among Chinese soy sauce-flavored liquors.