Crecia's booth embodies sustainability with a paper and wood concept, ensuring all materials are reused or recycled. It highlights wood's role in daily life and Crecia’s commitment to waste reduction. Featuring Hokkaido thinned wood pipes and tool-free flooring, the structure redefines sustainable exhibition design. A 75m paper installation showcases Crecia’s long-roll toilet paper, while a stamp rally using surplus materials promotes recycling. This initiative minimizes waste and inspires industry-wide sustainability.

Kodai Fukuchi is a designer and art director born in 1986. After graduating from Tama Art University, he began his career in 2010 as a spatial designer with a focus on experience-driven design. With over 10 years of experience in the display industry, he now aims to shape the future through the design of temporary spaces. His work integrates sustainability and innovative solutions, redefining the potential of space and design.

In an age when people, things, and events can be connected regardless of time and place, we continue to research the essence of communication by keeping abreast of social trends. By designing communication that is rich in spirit, we will create creativity for people and society, and create the driving force that will lead us into the future.