Inspired by the story of Newton discovering color light, the project is the key visual and series poster design for 1st Academic and Cultural Festival for Graduate Students, ECNU. Parallel lines and strong colors have been used to express chromatic ray, symbolizing multidimensional collision of ideas, interdisciplinary academic exchanges, and a vibrant cultural community. The "Ray" here represents the "Ray of academic", "Ray of ideological", and "Ray of equal", which is a tribute to the scientific exploration spirit of independent thinking and the pursuit of truth.

Mengyi Xie is a senior brand designer in Shanghai. He has been engaged in the practice, research and teaching of brand image design and visual communication for more than ten years.

East China Normal University is located in Shanghai. Founded in Shanghai in October 1951, ECNU is one of the prestigious universities in China. In 2017, ECNU was selected as one of the Category A universities in China’s Double First-Class University Program, a higher education initiative launched by the Ministry of Education aiming to develop elite Chinese universities into world class institutions by the end of 2050.