Ecool is designed for sustainability in 15-minute cities, emphasizing the sustainable development of environmental, commercial, and community aspects to create a positive ecological cycle. Its one-step foldable design reduces its footprint when parked, optimizing urban space. Modular to suit various users, including delivery personnel, its flexible design attracts a wider user base. It includes railing charging stations for better management and reduced loss. Made from recycled materials, Ecool supports a circular economy by promoting resource reuse and minimizing emissions.

CHAI WAI YIN is a designer dedicated to improving functionality, aesthetics, and sustainability. He enhances usability while adding cultural depth to products. Specializing in future-oriented strategies, he ensures lasting benefits for society, the environment, and commerce, creating meaningful designs that positively impact users and communities.

Ecool is an innovative brand under development in the urban mobility sector, aiming to integrate ecological sustainability with modern functionality and aesthetic appeal. The name "Ecool," derived from "Eco-friendly," "Cool," and "Scooter," along with the proactive slogan "Start to Go," reflects the brand’s aspiration to revolutionize urban transport by marrying environmental responsibility with contemporary style. The Ecool logo, conceptualized with a triangular structure inspired by the recycling symbol, embodies the brand's commitment to sustainable practices. This design features sleek lines that mimic the streamlined form of a scooter, symbolizing both speed and efficiency. The logo incorporates three interlocking lines representing the brand's core sustainability pillars: Community, Business, and Ecological Sustainability. These lines illustrate the brand’s goals to promote social cooperation, economic viability, and environmental stewardship. The circular nature of the logo highlights the intended cyclical support and interconnectedness among these pillars, emphasizing how Ecool aims to influence sustainable urban development positively. "Nature Green," the primary color choice, aligns with the brand’s commitment to sustainability, evoking the colors of the sky and grasslands. This color choice is intended to connect emotionally with users by suggesting tranquility and a step towards a greener future. The slogan "Be Eco, Be Cool" encapsulates the essence of Ecool’s identity. It positions eco-friendliness as a trendy and desirable attribute, aiming to transform the perception of environmental responsibility from an obligation to a lifestyle choice. This slogan advocates for supporting sustainable urban development effortlessly and stylishly through Ecool, promoting the idea that one can make a positive impact while enjoying the ride. By integrating these elements, Ecool aims to establish a distinctive brand identity in the market, resonating with modern consumers who are conscious of their environmental impact yet seek stylish and practical solutions in their daily lives.