The main theme of the design is frontier spirit, a pioneer for the development of Sapporo, and the brewmasters, an important figure in the brewing of beer and one of the businesses of the pioneers. The two are set as the characters within the story of the design to create a subliminal atmosphere of the passion and exuberance of those days, and the artistic chaos of modernization, where Japanese and Western influences, past and future, are mixed together. The design aims to be a new base connecting Sapporo's past and future and to contribute to the further development of the region.

Taiji Fujimoto. Representative of DESIGN STUDIO CROW. Interior Designer. In his youth, he gained various experiences as an on-site contractor. After, he started working for Super Potato in 2005 where he was in charge of inbout and outbound Hyatt hotels and Muji retail stores. In 2009, he then worked for Hirsch Bedner Associates (HBA) Tokyo office where he was involved with Lotte Hotels and residential projects. In 2013, established DESIGN STUDIO CROW. The company offers design services for various commercial spaces, mainly accommodation facilities and restaurants, both in Japan and abroad.

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