The transformation of GHTK's brand design authentically represents Vietnamese traffic and culture. Inspired by motorcycle wheels and alley maps, the redesigned logotype and Confident Smile icon convey joy and assurance through digital integration. Animated typography reflects the dynamic energy of Vietnam's urban landscapes, aiming to resonate with local audiences in the digital era. This innovative approach balances heritage with modernization, capturing the essence of Vietnam's vibrant urban life.

M — N Associates is an award-winning branding & creative design studio, started with M — Lan and Duy — N. We help creating meaningful solution & designing cool brands with powerful messages. We approach creativity differently. We believe that great designs are not only creating sustainable system but also maintaining intelligent strategy. Our works embrace a diverse range of creative solutions across brand and graphic system, products and packaging, websites and digital experiences, architecture and interior direction.

M — N Associates is a strategic brand consultancy and visionary partner specializing in brand transformations. We excel at creating brands and fostering impactful ideas. We firmly believe in the influential force of significant ideas to clarify vision, unite people, and inspire action.