The Simple Code IV is a striking blend of minimalism and exoticism. The use of a vibrant accent colour against a neutral background adds a touch of excitement to the design, effortlessly capturing the user's attention. The unique layout, which forms a spiral shape by connecting the day mark and the time index, creates a fresh and exotic look for the watch, enhancing the user experience in a distinctive way.

Pan Yong, also known as Alex, is a Singaporean artist renowned for his innovative approach to art. Graduating from Lasalle College of the Arts in 2007 with a degree in interactive art, he embarked on a journey to explore the fusion of art and technology. With a fervent belief in the transformative power of this combination, Pan Yong delves into uncharted territories where artistry meets technological prowess. His creations serve as bridges between these seemingly disparate domains, pushing the boundaries of traditional art and embracing the boundless possibilities of technology. Through his work, he strives to provoke thought, evoke emotion, and spark dialogue, inviting viewers to contemplate the intricate relationship between human creativity and technological advancement. Pan Yong's relentless pursuit of innovation has earned him recognition not only in Singapore but also on the global stage, where his visionary artworks continue to inspire and captivate audiences worldwide.

Artalex is a personal design brand. It was founded by Alex Pan Yong for his hobby and represents his passion for art and design from him. It started as just a name for his Instagram account. In 2017, it became his brand name, and the watch face design became one of the main design areas.