Jin Zhang Passion Fruit Beer
Passion Fruit Beer is Bronze Design Award winner in 2023 - 2024 Packaging Design Award Category.
Passion Fruit Beer

2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, which becomes an important visual element of this package. At the same time, this is a craft beer with a passion fruit flavor. The designer uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops in brewing beer, to create a vibrant scene, highlighting the refreshing taste of passion fruit.

Passion Fruit Beer
Jin Zhang Passion Fruit
Jin Zhang Beer
Jin Zhang design
Jin Zhang design
Jin Zhang

Jin Zhang, also known as Sanbu, has been continuously engaged in brand and product packaging strategy, design, and practice for 15 years. In 2020, he founded the Wuhan Sanbu brand design and also served as the chief designer, He is the most popular design force in central China. He also serves as Vice President of Wuhan Designer Salon, National Member of the Design Committee of the China Packaging Federation, Member of CDS Chinese Designer Salon, and Practical Mentor of Design Majors in Four Universities in China. Jin Zhang excels in creating brand and product packaging designs that combine aesthetic and commercial value by combining cultural and emotional elements to create core differences. He has long provided services to well-known brands such as Yellow Crane Tower, Yingbo Jinlongquan Beer, and TsingTao Beer, and his design works have won more than 130 professional design awards at home and abroad. including New York TDC Awards,Communication Arts, Graphics Gold Award, MUSE Platinum Award, A'Design Silver Award, IDA Silver Award, the DNA Paris Design Award, the German Best Brand Award, New York Product Design Award Silver Award, the Taiwan Gold Dot Award, Red Cotton Design Award, China Star Silver Award, Central South Star Gold Award, etc.

Wuhan Sanbu Brand Design

Sanbu Brand Design is a strategic brand full case design and product packaging design organization founded by Mr. Zhang Jin, who has been continuously engaged in brand strategy, design, and practice for 15 years, in Wuhan in 2020. Based on the consumer market, Sanbu practices the concept of "Improving Chinese brands via Chinese culture",and enhances the differentiation and competitive advantage of brands and products by exploring culture and emotions; Sanbu makes good use of strategic guidance, combined with contemporary aesthetic expression, to help the brand continuously climb the path of upgrading.