The design team revolved around the idea of melting snow, symbolizing the product's stress relieving properties. It was requested to retain recognizable brand elements such as the extra logo and the swoosh, hence we visually evolved the swoosh into ski run to build the scene where the cartoon character can have fun in to echo the theme. It is noticeable that the fruit played more than a flavor hint, but a vivid snowboard, which completed the storytelling. It would imagine the moment of tasting the mints brings a skiing-like experience in the mouth as well as in consumers' mind.

ShinyBay was founded in the year 2013 by two creative-lover who has great passion about branding, creativity and design. They believe in the idea that every brand worth a catalyze to shine, and ShinyBay could help bring out the brand truth and sincerity to the heart of consumers. ShinyBay offers end-to-end brand consultancy from strategy to brand VI to packaging, with talents from offices in Germany, Austria and China, to bring global to local. Every person in their office, no matter the function, are strived to bring the idea to life. They were trusted by Mars as its 10-years annual creative partner till now.