The overall packaging features a minimalist design style, rendering the women's underwear packaging distinctive. The abstracted three graceful and smooth curves of the underwear shape convey a sense of comfort, while the contrasting colors create a vibrant visual impact. This design establishes a strong memorable point for the packaging and sets it apart from other brands' products. The simplified packaging structure with its triangular form allows for easy stacking and saves transportation space.
As the Brand Design Center Manager at Eco Surecare and a 2023 Red Dot Award winner, Shen Duan dedicated to the field of branding and packaging with a strong creative vision that emphasizes the integration of brand identity and product characteristics. Commitment to environmental sustainability and design efficiency drives to constantly explore new possibilities in design, seeking solutions that support the environment and sustainable development. personal philosophy is to use beautiful design to make a lasting impression.
Eco Surecare is a mass consumer goods brand under the Singapore Golden Eagle Group, mainly involving underwear, facial towels, personal care products and other products. Eco Surecare is committed to meeting consumers' demands for quality. Main quality, safety, environmental protection, young products. The brand pays attention to the concept of environmental protection and implements the brand concept of "developing sustainable resources and creating a better life". The brand has been established for a long time, and the annual development rate is good, with revenue reaching 107 million yuan in 2023.