The main task in developing the packaging for the Fruit Bar series was to create a positive and friendly image for the new snack brand. The design conveys energy and dynamism. Bright colors and a white background were chosen to emphasize contrast and cleanliness. Characters on the packaging radiate positivity and activity, enhancing the impression of the brand's vitality and well-being. Thanks to the carefully selected colors, logo, and characters, the packaging effectively communicates the essence of the product and attracts consumers.
My career in Design started in 2006. I worked as an Interior Designer and Graphic Designer in creative and design companies. Today I continue my way in my own studio. My own design studio SOT B&D was opened in 2015. The studio majors are visual identification, packaging, web design, illustration. More than 400 projects for local and foreign clients from Ukraine, Germany, Belgium, Canada, Poland, UAE, Russia, USA were implemented by SOT B&D within 6 years. My favorite part of the project is creating the design itself when all the information is collected, briefs are read, meetings are held, details are clarified. Vivid emotions make me an effective result for complex projects that lasted for months. Invested heavily and with much energy in them. To become a great designer, you must practice a lot. This is the only way to get experience. In order to create out-of-box solutions and be a real expert, you need to improve your skills constantly, move the bar upwards, step out of your comfort zone, learn new things, work on mistakes and improve your visual culture. Despite how good a specialist you are, if you do not know how to communicate with people, interact with them, you will not be able to sell your work.
It is an award-winning branding agency specialized in Branding, Packaging, Illustration, and Web Design. We work with brands and startups from all over the world. Our goal is to make brands stand out with beautiful designs. We create unique branding experiences for our partners, helping them succeed.