Trying to describe the feeling of emptiness after a design is complete, emphasizing that state of lacking focus once the design stage is over. How do people keep moving on from that state? Forget that humans might fall into design stagnation; lose the value that the design ‘must’ have. View design as a cyclical process. Keep learning, keep growing; in every step of the design process, keep reflecting and innovating. View a design endpoint as not a stopping point, but as an important milestone. What appears to be an endpoint may in fact be a new beginning.

Chia-Hui Lien, born in 1976 in Taiwan, acts as the Creative Director of Yi Jia Visual Identity Design Co.,LTD now. Her professional fields of design include brand design, graphic design, packaging design, book design, and exhibition visual design. She designs various design projects for customers from each and all sections, including Kaohsiung Rapid Transit, Bureau of Cultural Affairs Kaohsiung City Government, China Steel Corporation (CSC) ,Taiwan Power Company , Kaohsiung City History Museum. She is a very good designer and has won many international design awards every year.

Regarding “cultural creativity” as the core value, we devote ourselves to educate talents with the ability of “applicable practicing” and “humanistic technology” that conforms to the needs of the society and the industries. To fulfill this goal, we are positioned and advancing to a technology university of “cultural and creative teachings.” Tainan University of Technology Product Design Department Cultivate professional design talents in the field of cultural creativity Inspire Design Innovation Thinking Deepen practical technology research Possess the ability to integrate cross-field resources, creative marketing and implement design services.