This project is to design a visual system for a fashion boutique in Nanjing, China. The Nanjing sycamore tree is an iconic part of the city's landscape. Based on the concept of local design, this typical element was transformed into a dynamic sculpture installation, brand visual elements, and other forms. On this basis, the designers used 3D images as the graphic elements of the brand design, and the logo part was designed in a mix-up style to emphasize the brand's characteristics. The design scheme is from planar to spatial and static to dynamic, reflecting the localized design thinking.

As a professional who combines the roles of an independent designer and a teacher at an art university, her career has been a blend of rich cross-cultural educational experiences and profound professionalism. Her academic explorations and research practices in China and France have enabled her to blend Eastern aesthetics with Western design concepts, forming a unique professional perspective. In the field of visual communication design, she is dedicated not only to design practice but also to teaching and academic research. Her commercial design service focuses on creating works with cultural depth and commercial value, aiming to convey brand stories and cultural concepts through the power of visual art. Meanwhile, her teaching and research work focuses on digital humanities and critical thinking in the context of visual communication design. She guides her students to explore the intersection of digital technology and humanities and stimulates their innovative thinking and critical thinking skills in order to cultivate composite design talents who can adapt to the needs of the future society.

C'est la vie Boutique, originating from Nanjing, the ancient capital of the Six Dynasties, is a local boutique that blends tradition and modernity, oriental aesthetics, and international fashion. The store is committed to creating unique fashion brands and providing a distinctive shopping experience for consumers who pursue individuality and taste.