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Zhou Haiwen, Che Shilong and Guo Cheng Every Treasure Tells a Story Advertising Awareness Campaign
Every Treasure Tells a Story Advertising Awareness Campaign is Iron Design Award winner in 2023 - 2024 Graphics, Illustration and Visual Communication Design Award Category.
Every Treasure Tells a Story Advertising Awareness Campaign

Every Treasure Tells a Story is a short documentary introducing 100 of China's national treasures and talks about the creativity of the ancient Chinese people. The creativity mainly tells stories about the national treasures of China, visual dialogues across time historically speaking, combining each national treasure with different dialogue boxes. Those boxes vary greatly, some are round, some are square; all are unique and have their own distinct dimensional character. In terms of image expression, the national treasure is compared to the stars, spanning the distance of time and space.

Every Treasure Tells a Story Advertising Awareness Campaign
Zhou Haiwen, Che Shilong and Guo Cheng Every Treasure Tells a Story
Zhou Haiwen, Che Shilong and Guo Cheng Advertising Awareness Campaign
Zhou Haiwen, Che Shilong and Guo Cheng design
Zhou Haiwen, Che Shilong and Guo Cheng design
China Global Television Network Co., Ltd. Beijing, CN

"China Global Television Network, or CGTN, is an international media organization launched on December 31, 2016. It aims to provide global audiences with accurate and timely news coverage as well as rich audiovisual services, promoting communication and understanding between China and the world, and enhancing cultural exchanges and mutual trust between China and other countries. Headquartered in Beijing, CGTN has three production centers, located in Nairobi, Washington D.C. and London, all staffed with international professionals from around the world. Adhering to the principles of objectivity, rationality and balance in reporting, CGTN endeavors to present information from diverse perspectives."