The New Visual Direction of Qwale has transformed the landscape of fintech branding, prioritizing an intuitive UI, UX design for the Qwale app alongside a strategic logo redesign. Through extensive user research and collaborative efforts, Qwale has emerged as a modern, user-centric player in the industry. The revamped logo encapsulates Qwale's innovative ethos and dedication to financial empowerment, marking a significant evolution in its identity.

Ruiqi Sun is a digital designer based in New Jersey, specializing in UX/UI design, graphic design, branding, and digital marketing. With extensive experience spanning diverse industries such as FinTech, AI, and advertising, Ruiqi brings a unique blend of analytical insight and artistic empathy to every project. Ruiqi's dedication extends beyond corporate endeavors; she also contributes to educational and non-profit initiatives, leveraging design to make a positive impact. Her creative process blends research, collaboration, and meticulous execution, ensuring every project achieves excellence. Ruiqi's commitment to innovation and societal contribution makes her a valuable asset in the design landscape.

Qwale is an innovative online marketplace specializing in credit builder loans, offering users a unique opportunity to enhance their credit scores. With features such as credit builder accounts, credit score monitoring, ID verification, and opportunities for savings through credit history growth, Qwale empowers individuals to take control of their financial futures.