Trojena Ski Village, the world's first vertical ski village, will be a year-round destination offering more than just skiing. It will host art, music, and cultural festivals alongside sporting events. In winter, visitors can enjoy snowy slopes, while other seasons offer skiing on synthetic surfaces, mountain biking, zip lining, and an Alpine coaster. This unique spot blends technology with nature, providing a variety of mountain sports and activities.

NEOM Company, established in 2017, serves as the driving force behind the ambitious NEOM project. Led by Saudi Arabia's Public Investment Fund (PIF), NEOM Company operates with a mission to create a futuristic, sustainable, and technologically advanced city that will serve as a model for the future of urban living.