The preliminary color of the design is orange, a bold color of warmth and happiness. The orange color is complemented with an array of warm colors, reds, yellows, and softer oranges, and joined by patterns which reflect the diversity of people and activities breathing life into the brand. The central eye design demonstrates the future vision of the brand, and the unique way of seeing the world. The result is a warm, diverse, and action driven identity.

Misteli creative agency helps organizations accelerate positive impact through the power of communication. By showing people new possibilities, building trust, and telling stories that people can relate to. They are specialised in creating strategies, websites, visual identities, campagnes, and events for impact driven brands and organisations. In 2018 Misteli creative agency became a certified B Corporation, joining thousands of organisations using business as a force for good. They have been committed to this mission for over 29 years.

Misteli creative agency helps organizations accelerate positive impact through the power of communication. By showing people new possibilities, building trust, and telling stories that people can relate to. They are specialised in creating strategies, websites, visual identities, campagnes, and events for impact driven brands and organisations. In 2018 Misteli creative agency became a certified B Corporation, joining thousands of organisations using business as a force for good. They have been committed to this mission for over 29 years.