The packaging design for Hang Water drinking water stems from thorough strategic insights gained in the initial stages. Amid the fierce competition in the bottled water market, it's challenging for a new brand like Hang Water to gain a foothold. Recognizing an opportunity in the high-end drinking water market, the team understands that consumers not only seek the product itself but also value the cultural experiences it brings.

Mr. Peng Guozhi, is a senior packaging designer and brand marketing consultant, cross-border marketing consulting, brand whole case, packaging design field. With the belief of "creating exciting products together with enterprises", Peng Guozhi pioneered the theory of "strategic packaging" to find definitive reasons for products to buy. Let packaging return to the strategic tool of brand management: "packaging is the product, packaging is marketing, packaging is the brand".

Peng Guozhi, a marketing strategy expert, senior designer, and pioneer of the "Strategic Packaging" theory in packaging design 4.0, has two decades of experience spanning marketing strategy consulting, brand planning, product development, packaging design, and more. Peng Guozhi asserts that although each brand may face seemingly complex and diverse marketing problems, there is a singular core issue. The goal of marketing strategy is to identify this core problem and provide the optimal solution, addressing the root cause rather than individual surface-level issues. In essence, all brand problems can be considered one problem, and the most crucial task is singular. Peng Guozhi's "Strategic Packaging" methodology, which he pioneered, prioritizes identifying the core problem of a brand before delving into the design. This approach ensures that precise strategic insights form the foundation for designing outstanding products, allowing excellent design to effectively present these great products.