Xilin Gol Cheese, from the Xilin Gol Grassland, is made with premium milk and a pure, additive-free process, appealing to health conscious consumers who value quality. With a sensory design blending sight and taste, it embodies the pristine beauty of the grassland, providing a healthy and delicious treat. Themed natural purity, the packaging merges grassland vistas, Mongolian culture, and modern art, blending ethnic tradition with contemporary expression. May each of your cheese experiences be a journey through the pristine landscapes and cultures of Xilin Gol.

Li Chenghua, who graduated from Tsinghua University, research direction: brand planning and design. Currently, he is the deputy director of the Department of Design and Art and the deputy director of the Institute of Contemporary Art Design of Zhejiang University; he is the director of the Hangzhou Technical Center for National Famous, Special and New Agricultural Products Packaging and Logo Design of the Ministry of Agriculture and Rural Affairs, and the post expert of technology application in the field of national agricultural products packaging and logos; he is also the director of the Green Food Association of China, a member of the Design Committee of the China Packaging Federation, a member of the Digital Countryside Engineering Committee of the Chinese Society of Agricultural Engineering, and the international promotion ambassador of brand agricultural products of Ningxia. He is also a member of the Design Committee of the China Packaging Federation, a member of the Digital Village Engineering Committee of the Chinese Society of Agricultural Engineering, an international ambassador for branded agricultural products in Ningxia, and a special researcher of the ECI ACADEMY International Eco-Village Innovation and Development (Yucun) Institute. He has completed design projects such as Hangzhou Metro Ticket Card and CIS system of China Wetland Museum. In recent years, he has devoted himself to the research of agriculture and rural branding and has completed the visual system design of regional public brands such as Guangdong Agriculture Industry, Wudang Taoist Tea, Changbaishan Ginseng, Xihaigu, and Chongqing Agriculture Industry.

The business scope of the unit includes: formulating the development ideas, system construction and work plan of regional public brand of agricultural and livestock products and their processed products in the whole League, proposing policy suggestions and measures to promote the construction of regional public brand of agricultural and livestock products, and carrying out the work of brand construction promotion. To do a good job in accordance with the law and regulations of the League's agricultural and livestock products and their processing products, geographical indications to prove the work of the trademark. To formulate the use of regional public brand of agricultural and livestock products and their processing products in the whole League, and to guide and evaluate the use of brand trademarks. Undertake the regional public brand of agricultural and livestock products and their processing products in the League and product promotion services. Boost the research and development of new products, develop online and offline sales channels, set up cooperation and exchange platforms, and actively develop medium and high-end markets. Carry out related business knowledge training work. Completing other tasks assigned by the alliance committee and the administrative office.