The client was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name Lax derives from ChiLax or ReLax, conveying a sense of calm to users. To add distinction, It included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, It combined key elements, a heart for customer love, pixels for data, and the X for relaxation.

I'm Jonathan Ramírez, a bilingual Creative/Art Director with more than 15 years of experience in the advertising industry. My journey has taken me from the vibrant cities of Medellín, Bogotá, and Buenos Aires to the bustling creative hub of Los Angeles. I've had the privilege of contributing my skills to renowned agencies such as Grey, DDB, McCann, Draft FCB, JWT, Publicis, and Dieste. My passion lies in collaborating with top-tier art directors globally. I'm driven by an unwavering commitment to crafting imaginative concepts, innovative ideas, and stunning designs that seamlessly transcend diverse media platforms, consistently delivering that captivating element of surprise. Beyond my role as a Creative/Art Director, I am a dedicated digital illustrator who thrives on exploring various painting techniques. My versatile approach encompasses watercolor, markers, pencil colors, and acrylics, allowing me to infuse a unique touch of creativity into every project.

A creative Studio where artistic synergy thrives beyond conventional boundaries. Within this dynamic Studio, talent seamlessly blends into vibrant artistic skills. As a wordsmith with an advertising background, I craft poetic tales through upcoming books and vivid mixed-media paintings, bursting with exuberance and storytelling depth. Drawing inspiration from urban art and the raw beauty found within unexpected places, my illustrations span various mediums, offering a unique perspective on reality. Written and Drawn specializes in branding, visual identity, logos, and design, bringing narratives to life through captivating visual storytelling. With a shared passion for exploring cities, capturing the essence of each locale, and translating these experiences into captivating visual narratives, Written and Drawn isn't just an individual; it's a celebration of the beautiful intersection between literature, art, branding, and design.