The concept of this architecture is based on the Shi-de, which represents a special area in the Japanese Shin-to religion, and the shape of the Shi-de has been incorporated into the architecture. The logo of the store is based on the concept of the Shime-nawa, a sacred rope that represents the sacred area along with the Shi-de, and the shape of the rope is used as the logo symbol. The design thus embodies the Japanese concept that everything from the architecture to the brand is related in meaning.

Yuki Ijichi works on a variety of design projects under the trade name Zero Hours Design Studio. From space design and product design to branding, graphic design, and web design, he designs across mediums to meet the challenges of his clients. At Zero Hours Design Studio, he captures the unique characteristics of his clients and matches them with their social context and needs to propose designs that solve their problems. The studio also features designs that take into account cultural context in order to create more sustainable value.

Chinza No Manma Ao is a newly opened one-soup, three-course Japanese restaurant on a site owned by the Seiunkai social medical corporation in Aira City, Kagoshima Prefecture. The owner is the chef who originally ran "Chinza no Mamma" in Kaminozonocho, Kagoshima City. The owner changed the management of the restaurant and relocated to "Chinza No Manma Ao" in order to "confront the origin of food, which is not just a meal to fill one's stomach at the moment, but to feel life itself" and "to regulate the rhythm of daily life and increase the happiness of the person and his/her surroundings.