Kurimu's ice cream packaging design reflects Japanese minimalism, featuring simple and playful illustrations for each variant. This integration of traditional and contemporary elements achieves a balanced aesthetic, showing both tradition and modernity through the packaging design. This packaging gives a nod to Japanese culture, aesthetic, and craftsmanship to quality.

Lance Francisco is an art director and designer based in Shanghai with 10 years of experience under his belt. His career started in the Philippines and it eventually lead him to Shanghai. Lance’s exposure to various multinational and global accounts has honed his skills in providing his clients creative and successful 360 marketing solutions. He has created campaigns for numerous notable brands such as Pepsi, Snickers, Castrol, Greenpeace, Bose, and Netflix, which have been recognized in international award shows like The One Show, Clio, Spikes Asia, AdStars, and Effies APAC. He has also won two major international young creative competitions. He won a Cannes Young Lions competition hosted in partnership with Google in 2017, winning over 100+ entries across the globe. And because of that, he was chosen by Google as their Cannes Young Lion representative for film in the same year. And in 2019, as a representative of the Philippines, his team won bronze in the Cannes Young Lions digital competition - besting over 47 of the top tier young creative teams around the world. His work is a testament to his ability to transform brands and inspire global audiences through visionary creativity.

Lance Francisco brings over a decade of experience as an art director and designer, crafting impactful campaigns driven by results. Currently based in Shanghai, he focuses on experiences and sustainability for PepsiCo. He has a track record of working with globally recognized brands such as Pepsi, Netflix, Snickers, Greenpeace, and Bose. His work has earned acclaim at prestigious international award shows, including The One Show, The Clio Awards, Fast Company World Changing Ideas, Spikes Asia, AdStars, and Effies APAC. Having been with some of the top-tier agencies, such as Ogilvy, J. Walter Thompson, Publicis, and BBDO, Lance has honed both local and global expertise. His unique perspective and commitment to craft have led to victories representing his country in two international Cannes Young Lions creative competitions, showcasing his dedication to creative excellence. Driven by the pursuit of creativity and innovation, Lance is unwavering in his commitment to pushing boundaries, leaving a lasting impact, and inspiring global audiences.