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Li Tiebin HEU 70th Anniversary Logo and Visual Identity System
HEU 70th Anniversary Logo and Visual Identity System is Silver Design Award winner in 2023 - 2024 Graphics, Illustration and Visual Communication Design Award Category.
HEU 70th Anniversary Logo and Visual Identity System

This design successfully showcases the 70 year development history of the school. Through data study and campus research, it innovatively employs the method of using totems to express the storyline of the narrative. It integrates elements of the school's historical culture and scientific research technology. The images are simplified into symbols and reorganized to convey the message. Combined with wavy lines, it forms a solemn 70 logo, enhancing readability in the design communication. It presents the school's unique charm and outstanding achievements to the world.

HEU 70th Anniversary Logo and Visual Identity System
Li Tiebin HEU 70th Anniversary
Li Tiebin Logo and Visual Identity System
Li Tiebin design
Li Tiebin design
Li Tiebin

Being adept at interpreting design from multiple perspectives, design should not be limited to specific mediums. We have successfully developed dozens of disaster relief products, widely used in global disaster relief efforts, earning numerous design awards worldwide. Through our efforts and influence, we hope to awaken a sense of social responsibility among more designers, using the power of design to assist more people, promote social development, and improve the ecological environment.

Harbin Engineering University

Harbin Engineering University (HEU) dates back to the PLA Military Engineering Institute founded in 1953. In 1970 its name changed to Harbin Shipbuilding Engineering Institute and then in 1994 to Harbin Engineering University. HEU consists of 20 colleges, 4 teaching departments (divisions and centers), more than 40 scientific research institutions and more than 150 scientific research and teaching laboratories. There are 6 national science innovative personnel bases, 1 national electrical and electronic teaching base, 7 provincial experimental teaching demonstration centers, and 1 national college students' cultural quality education base. In the field of shipbuilding, ocean and nuclear engineering, HEU has significant advanced technology and technical background including underwater robots, ship stablization, marine power, integrated navigation, underwater acoustic positioning, nuclear power simulation and large ship simulation ranking highly both domestically and abroad. It has become one of the major fundamental and applied research bases for naval architecture, ocean engineering, marine equipment technology and development in China. Based upon its focus on the development of internationalized, open education, HEU has established cooperative relationships with many universities and institutions including the University of Southampton, the University of Sydney, Bowman State Technical University, Seoul National University, Kyoto University, the International Atomic Energy Agency,and 5 global giants of shipping classification society, a total of more than 100 institutions from 25 countries. HEU has also been approved for the “Chinese Government Scholarship”, “Nation-building High Level Graduate Students”, and “Outstanding Undergraduate International Exchange" programs. It has jointly established a “Confucius Institute” with the South Ukrainian National Pedagogical University.