Tamausagi is a bottled tea brewed with Uji Gyokuro, the highest grade of Japanese tea. We designed the brand to enhance and capitalize on the value of Japanese tea, which has been offered for free. The bottle has a simple form inspired by Japan's aesthetic of simplicity, known as wabi-sabi. The symbol is derived from the legendary rabbit that guided the guardian god of Uji. The bottle design depicts a moonlit night with thin clouds, representing the Gyokuro tea's cultivation method of blocking out the sun's rays. This is a new Japanese tea design to be offered during special moments.

Born in Tokushima in 1982 and currently lives in Osaka. After working at an advertising agency, I joined Shunbin Co., Ltd., a design consulting firm in Kyoto, in 2012. I am engaged in a wide range of design work including CI, VI, packaging, web, architectural signage, and sales promotion tools, focusing on corporate and product branding design. Strives to draw out the essential charm of clients and create designs that reflect their identity.

Shunbin Co., Ltd. is a design consulting firm specializing in branding and total planning for small and medium-sized enterprises. We offer services such as branding, product planning, packaging design, custom bottle design, web design, architecture, and business management consulting tailored to the needs of our clients.